Fun, Enrichment & Heartfelt Trends for Today’s Pets

Each year, new gadgets, keepsakes, and clever pet products sweep across social media. In 2025, the biggest viral hits blend technology, personalization, and practical tools that make life easier (and more joyful) for pet families. These gift ideas aren’t just trendy—they also support bonding, enrichment, safety, and comfort for pets of all ages.

Here are the top viral gift categories of 2025 that pet owners can’t stop sharing, recommending, and posting about online.

Tech & Interactive Toys

FluentPet “Speak Up!” Talking Button Starter Kit

A communication system that teaches dogs and cats to express needs using recordable sound buttons. The kit includes six high-quality buttons (with pre-installed batteries), three HexTile mats for organizing vocabulary, and 35 customizable stickers for labeling words like “water,” “play,” or “outside.” Each button plays loud, clear, upward-facing audio and requires only 0.5 lbs of pressure—perfect for small dogs, seniors, and even cats. The modular HexTile design keeps buttons securely in place and expands easily as pets learn new words.

Why it’s viral: Pet parents have flooded TikTok and Instagram with clips of their pets “talking,” forming sentences, and even surprising their families with new words. The simple recording setup, guided training resources, and global online community make it easy for beginners to jump in.

The FluentPet “Speak Up!” Talking Button Starter Kit has become one of 2025’s most meaningful gift trends, celebrated not just for entertainment but for the deeper bond it creates through shared learning and communication.

WaggleCam Treat Tosser (2K HD)

A smart pet camera that combines wide-angle video, a built-in treat dispenser, two-way audio, and full 360° motion tracking—all controlled from a mobile app. The 2K HD camera delivers crisp daytime footage and clear infrared night vision up to 10 meters, so you can check on your pet no matter the lighting. The 0.5L treat reservoir works best with small, round, crunchy treats and lets owners reward pets remotely to keep them engaged and happy.

Why it’s viral: Pet owners love sharing clips of their dogs reacting to real-time treat tosses, surprise check-ins, and “who’s a good boy?” voice chats. The app’s AI features—motion alerts, bark recognition, and automatic tracking—have become must-haves for easing separation anxiety and monitoring behavior throughout the day.

With reliable 2.4GHz and 5GHz Wi-Fi support, the WaggleCam Treat Tosser has become one of 2025’s most shared gadgets for staying connected to pets anytime, anywhere.

Ollapet Smart Interactive Dog Toy Ball (With Remote Control)

A durable, motion-activated smart ball designed for medium and large dogs who crave high-energy play. Built with a chew-resistant, pet-safe E-TPU shell, it withstands intense chewing while staying gentle on teeth. The toy features three interactive modes—Regular, Bounce, and Gentle—that can be switched instantly using the included remote, giving owners full control from up to 25 feet away. The IPX7 waterproof design makes cleanup simple, and the USB-C rapid charging system delivers up to four hours of continuous play after a 90-minute charge.

Why it’s viral: Dogs go wild for its unpredictable movement and bouncy action, and owners love customizing play sessions with the remote. Videos of big dogs chasing, pouncing, and “herding” the ball have gained huge traction on TikTok and YouTube.

The rugged construction, long battery life, and waterproof shell have made the Ollapet Smart Interactive Dog Toy Ball a favorite for active dogs—especially in households needing boredom-busting toys that can keep up with high energy levels.

Personalized Keepsakes & Thoughtful Gifts

Embark Breed & Health Dog DNA Kit

A comprehensive at-home DNA test that reveals your dog’s breed mix, ancestry, genetic health risks, physical traits, allergy predispositions, and even living relatives. Using a research-grade platform developed with Cornell University’s College of Veterinary Medicine, Embark screens for 270+ health conditions and 400+ breeds—including wolf, coyote, and village dog lineages. The test also provides insights into 55 physical traits, projected size, coat type, and grooming needs, plus first-of-its-kind allergy risk scores for environmental, food, contact, and flea sensitivities. Results typically arrive in 2–4 weeks, with access to veterinary geneticists for any questions.

Why it’s viral: Pet owners love sharing unexpected breed breakdowns, family-tree discoveries, and “plot twist” ancestry reveals—some even reconnecting their dogs with long-lost relatives through Embark’s patented Relative Finder. Beyond the fun, the health insights are prompting real change: over a third of owners report adjusting their dog’s care based on the results.

The Embark Breed & Health Dog DNA Kit has become one of 2025’s most meaningful and practical gifts, blending science, storytelling, and proactive wellness in a way that resonates deeply with today’s pet families.

Gleamify Custom Pet Portrait (Multiple Artistic Styles)

A personalized artwork created from a photo of your dog or cat and transformed into a high-quality print or canvas. Gleamify offers a wide range of artistic themes—MemorArt, Royal Pets, Dreamy Whiskers, Quirky Furry, Trendy Paw, and Pet Garden—each designed to highlight your pet’s personality in a fun, expressive, or elegant way. Whether you prefer soft watercolor, regal oil-painting vibes, playful cartoon styling, or bright modern designs, Gleamify turns everyday pet photos into custom home décor pieces that feel unique and meaningful.

Why it’s viral: Social media is full of heart-melting “portrait reveal” videos, with pet parents showing off their pets as royalty, fairytale characters, or whimsical garden companions. These portraits make perfect holiday gifts, anniversary presents, or memorial keepsakes—and they’re consistently among the most shared pet products on Instagram and TikTok.

The ability to choose from multiple themes allows owners to capture their pet’s spirit in a style that truly fits their home and heart.

Pet Memorial Shadow Box (Customizable Keepsake Frame)

A beautifully crafted memorial shadow box designed to honor the life of a beloved dog or cat. This all-in-one remembrance kit includes a 4×6 photo frame, a paw print impression kit, a heart-shaped plaque engraved with a comforting message, customizable wooden name cubes with alphabet stickers, and a glass bottle with charms for preserving a lock of fur. The deep 2.24″ interior offers ample space to display a collar, favorite toy, ashes, or other cherished keepsakes. Made from sturdy solid wood with a clear glass front, it can be wall-mounted or placed on a shelf as a lasting tribute.

Why it’s viral: Heartfelt memorial displays are trending across social platforms as pet owners share their customized shadow boxes honoring pets who’ve crossed the rainbow bridge. The combination of personalization, craftsmanship, and emotional meaning has made this one of the most thoughtful sympathy gifts of 2025.

The Pet Memorial Shadow Box provides grieving families with a tangible, comforting way to celebrate their pet’s memory—something that deeply resonates with the online pet community.

Practical Essentials That Became Internet Favorites

ChomChom Roller Pet Hair Remover

A powerful, reusable fur-removal toolset designed to eliminate pet hair from furniture, cars, bedding, clothing, and carpets. The bundle includes the classic viral ChomChom Roller plus the Black Detailer tool—perfect for deep-cleaning tricky areas like car seats, corners, and upholstery seams. Unlike sticky rollers, the ChomChom uses a manual, eco-friendly mechanism that traps fur inside a built-in chamber for quick, mess-free emptying. Durable plastic construction makes it long-lasting and ideal for everyday cleanup.

Why it’s viral: Demonstration videos showing shocking amounts of hair being pulled from couches and car interiors consistently go viral, with pet owners calling it a “fur apocalypse lifesaver.” It’s become a must-have for multi-pet homes, shedding seasons, and anyone who’s tired of rewashing blankets and lint-rolling clothes.

The ChomChom Roller Pet Hair Remover‘s effectiveness across multiple surfaces—and the convenience of the Detailer for hard-to-reach spots—has cemented it as a 2025 essential for dog and cat families.

Globlazer Extra-Large 81″ Cat Tower (Heavy-Duty Multi-Level Tree for Big Cats)

An oversized, multi-level indoor cat tower built for large adult cats—up to 20 lbs—and ideal for multi-cat households. Standing over 81 inches tall, this heavy-duty structure features three roomy cat condos, eight sisal-wrapped scratching posts, two perching platforms, and a cozy hanging basket for cats who love elevated lounging. The uniquely shaped cat caves add curiosity and enrichment, providing hiding spots and varied entry points that keep play interesting. Made from sturdy engineered wood, plush fabric, and strong sisal, it offers durability and comfort in equal measure.

Why it’s viral: Cat lovers have been sharing dramatic before-and-after videos of their oversized or multi-cat households thriving with this tower. Its height, stability, and generous space help reduce territorial conflicts and keep indoor cats active—making it especially popular in small apartments where vertical enrichment is essential.

The tower’s impressive size and sleek design consistently earn “Whoa!” reactions on TikTok, and the easy-assembly instructions and video tutorials make it accessible for any home.

Wild One Walk Kit

A sleek, modern walking set designed for durability, comfort, and style. The 5.5-foot adjustable nylon leash features a flexible length system—perfect for close city walks or giving extra room during park outings. The handle loop can also be unclipped to walk two dogs at once. Made from dirt- and odor-resistant flex-poly materials, the leash stays clean and comfortable in both wet and dry conditions. Coated carbon steel D-rings provide quiet, rattle-free walks with impressive pull strength. The set includes an easy-to-attach matching poop bag carrier and a complimentary roll of eco-friendly, ultra-thick bags.

Why it’s viral: Dog owners love sharing “walk aesthetic” videos featuring Wild One’s trendy colorways—especially this soft lilac shade. Its minimalist design, waterproof materials, and ability to handle two pups at once make it a social media darling for fashion-forward pet parents.

Between the practicality and the photogenic look, the Wild One Walk Kit has become a go-to 2025 gift for dog lovers who want gear that performs just as well as it photographs.

Outward Hound Hide A Squirrel Plush Puzzle Toy (XL)

A bestselling interactive plush puzzle that challenges dogs to hunt, pull, and squeak soft squirrels hidden inside a plush tree trunk. This 2-in-1 toy works as both a brain-boosting hide-and-seek game and a cuddly squeaker set. The plush texture is gentle on teeth and gums, making it suitable for both puppies and adult dogs, while the multiple squirrel inserts help keep boredom at bay and fuel natural hunting instincts.

Why it’s viral: Pet parents can’t stop posting videos of their dogs gleefully “rescuing” the squirrels one by one—often with surprising determination and strategy. With over 58,000 reviews and countless TikTok clips of dogs diving headfirst into the tree trunk, it’s become a go-to enrichment toy for mental stimulation, indoor exercise, and adorable content creation.

A staple for energetic pups and a fan favorite in multi-dog homes.

What These Viral Gifts Say About Pet Owners in 2025

This year’s trends reflect a bigger shift:
✔ More enrichment for healthier, happier pets
✔ More tech for staying connected while away
✔ More personalization to celebrate pets as true family members
✔ More thoughtful memorials honoring the deep human-animal bond

Whether you’re shopping for a fellow pet owner or treating your own furry companion, these viral gifts bring joy—and many of them support the mental, physical, and emotional well-being of pets.

If you’d like personalized recommendations based on your pet’s age, temperament, or activity level, our team at Dunedin Animal Medical Center is always here to help.